The website design you create and offer acts as one of the most essential machines for any business. It plays a crucial role in highlighting every small detail and USP (unique selling point) of your business and products/services. But compromising SEO while creating your website design is just like running a business without any marketing strategy. The website design you create acts as one of the most crucial sources to drive traffic and sales online.
But sometimes even after creating an attractive website design businesses fail to drive traffic and sales because of the website design mistakes that negatively affect your SEO. Today both website design and SEO go parallelly during the development process. Many websites today claim that even after creating a highly attractive web design the website is failing to offer the desired results.
Well, that’s because the mistakes in your website design are making it difficult for search engines to crawl your website smartly. To succeed in the competitive marketplace it is important for websites to avoid the common website design mistakes that are hurting the website SEO. But the question comes down to what type of mistakes websites should avoid for better SEO?
If you are looking to find the answer for the same then you have landed on the right article where we are going to highlight some of the important points on why your website needs SEO and different website design mistakes that can hurt your website SEO.
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An overview of website design mistakes hurting your SEO
Having a good website design is essential for all types of businesses. But sometimes the design you create and offer impacts your website SEO. There are a number of elements in your website design that can play a major role in enhancing and sometimes breaking your website SEO. That is the reason why it’s said to pay close attention to search engine guidelines and other SEO tips before designing your website design.
Just images you created the best website design by picking some of the beautiful and attractive images, responsive themes, and more so that it grabs user attention and encourages them to stay on your website. But the website design you create might have some kind of navigation issues or the size of the visual elements might be too high that is increasing the load time. These types of mistakes might sound like minor mistakes, but if you see these in terms of SEO then all these can impact user experience.
In recent years, Google has been continuously upgrading its algorithm to enhance the user experience. The ranking guidelines clearly say that if you want your web pages to rank on the top in search engine result page then you need to offer an enhanced user experience. If your website is failing to offer the same then it will directly impact your website ranking which will affect the website SEO.
The website design you create and offer plays a massive role in enhancing the user experience. A small mistake in the design can directly impact your website’s organic traffic and conversion. That is the reason why it is said that a good designer is not the one that creates a stunning website design. Instead, a good designer will keep all the industry-specific guidelines along with a search engine optimization checklist to create an effective website design that drives more traffic and conversion.
Your web designer might flatter your site visitors by creating and offering an outstanding web design. But that beauty might fail to deliver the results you desire because your web design will not be able to drive traffic from organic searches which will result in low traffic and conversion. So no matter how effective and attractive your website design might be for your site visitor, you need to ensure that your website is able to avoid the mistake that impacts the website SEO.
If you are looking to find the common website design mistakes that can directly hurt your website SEO then you have landed on the right article where we are going to highlight some of the common website design mistakes that can impact your website’s organic traffic and conversion. But before moving ahead with highlighting some of the common website design mistakes for SEO, we would like to start with why your website should focus on building a strong SEO strategy.
Why does your website need an effective SEO (Search Engine Optimization) strategy?
1. Act as the primary source of organic traffic
If you are already running a website for a long time then you must be aware of the importance of organic traffic. Organic traffic is considered one of the most crucial parts of SEO that helps in determining website performance. Having a strong and effective SEO strategy for your website and business can help you to rank on the top which will result in better organic traffic.
Today Google owns a larger portion of the search market compared to the other search engines like Bing, Yahoo, Baidu, Yandex, and more. Yes, other search engines also contribute toward improving brand visibility but google alone acquires 75% of the market so it’s important for websites to follow the guideline offered by the market leader.
Yes, you can focus on guidelines offered by other search engines as well but when it comes to driving maximum traffic on the website then Google can help you in many ways. Being the most visited search engine in the world allows sites to drive millions of users to the website just by ranking it on top in SERP. So if you wonder why you need to have a strong SEO strategy for your website then the simple answer could be, it acts as the primary source of organic traffic.
2. Increase in the competition
If you are working in the internet space for a long time then you must be aware of the fact that there are over billions of websites on the internet. Among them, a number of websites work under the same industry which makes the competition tighter. If you think that the number will stay the same or decrease in the coming future then you must reconsider your thinking. Every year businesses are seeing that creating a website is becoming easy and any user with less to no experience in coding is able to create a fully functioning website.
So as the number of websites increases every one of the websites will fight for getting maximum traffic on their website. One thing that will help businesses to set them apart from other websites is the SEO strategy they create for their website. One can surely get benefited from SEO, yes it might be a time taking process but the return will worth the efforts you put in. Because today nearly 75% of the users searching for a specific keyword don’t make it past the first page. So if your website is not ranking on the first page then you are automatically losing lots of your potential customers to your competitor’s website. Read more on
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